It’s all fairly pleasant and well shot, but two small points (well, one small and one big. Or maybe two big. Let’s see what you think):
1. I would never have watched it if not for my blogging interest. If I see that a company wants 6 minutes or so of my time I wonder if there’s anything else I’d rather do, and 99999999999999999999999 times out of 100000000000000000000000 I manage to find something; something like searching my navel for errant lint, or having the skin removed from 43% of my body. Hats off to Johnnie Walker for at least trying to pique my interest with a Hollywood star, but they have forgotten the great maxim of Phone Shop: No Man Likes Jude Law (having said that, I did a VO with him last year and he was lovely, so personally speaking, At Least One Man Likes Jude Law).
2. Once you’ve got people through the door, in a plot like this the dance has to be amazing, spellbinding, breathtaking, magical, wonderful and, yes, awe-inspiring. This dance was tepid at best. Not only would I not swap my lovely ‘rarer than rare’ (could they not thinking of something rare that would be better than ‘rare’? The classic ‘rocking horse shit’ has set the bar high, but this is an indulgent little piece that needs commensurate writing, IMHO) boat for that dance, I’d sooner hang on to my navel lint, or even the chance to have a bath with Jeremy Clarkson (not really).
So full marks for effort; medium marks for the final product.