A new book on copywriting just landed on my doormat:
It begins by asking the very relevant question: ‘Does the world really need another book on copywriting?’
To which the answer is clearly ‘no’, unless you stretch the definition of ‘need’ to the point where it can span the gap between Sydney Harbour Bridge and Iceland’s Keflavik International Airport.
Then again, we do need better copy if the advertising industry (although the lessons within the book can also be applied to marketing, PR, design, branding, sales etc.) is to avoid sinking like a boulder to the bottom of an ocean of squitty poos.
So please buy it and get better at writing. There’s really no downside to doing that, other than the use of time that could be better spent kicking Nigel Farage in the testicles.
To demonstrate how committed I am to this cause, here’s a contribution I made to the book:
Thanks, Gyles and Roger.