First off, Alex is a friend of mine, and I’ve already taken my hat off to her feminist efforts.
So can advertising and feminism ever get along?
Unless I’ve missed the point, Alex argues that by compromising her feminist principles in some situations she is placed in a more advantageous position to make greater strides elsewhere. Fair enough. An unemployed Alex, or one who works in a less persuasive industry, might do little or nothing for the advancement of feminism. We’ll never know for sure, but I can see how that might make sense, after all we have some evidence to back up her claim.
So do the ends justify the means?
Only you can decide…