First ad of the year for you to coat off/love!

I think it’s been beautifully, wonderfully shot (by Dougal Wilson).

I don’t quite get the metaphor, though.

Are birds messy things that need to be tidied up? Do they get in the way of stuff? Are T-shirts like birds in any possible way?

‘A home for all the things you love. That’s the joy of storage.’

So are the birds like homeless birds? They weren’t happy being all over the world, but now they’ve found their way home? Is that what happens to birds when they fly south for the winter or whatever is being portrayed in this ad?

Maybe you love birds like you love T-shirts…?

No, hang on, that doesn’t make sense…


No idea.

Could someone please enlighten me?