Best British ad of the year?

I recall liking it when it came out, but I only watched it once.

Now it’s won Ad Of The Year at the British Arrows (no idea where to find the results in a neat little website, but you can look through here).

I thought Sainsbury’s was going to win.

What do you think? Is this a deserving winner? Was another ad robbed?

 

 

 

 

 

 

Do you even care?