Nice Skoda ad
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Yes, it is a little Moonwalking Bear, but it’s a slightly different technique and it worked on me.
Perhaps the tricky thing about it is that it’s advertising the most normal-looking, dull, everyday car in existence. If, in the real world, it attracted your attention for longer than it takes a beam of light to cross the width of an atom then you would need to re-examine your life.
But kudos to the team for making the most out of very little.
I really like it. I hope its a cinema ad.
Isn’t the idea the gimmick?
Certainly the idea can’t be “you can’t take your eyes off of it” because that’s older than the moonwalking bear.