I remember when men in ads used to be pathetic and limp
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Now you can’t move for supermen:
https://www.youtube.com/watch?v=3NKvN7U5RXQ
Judging by the above evidence this trope can produce some pretty fine work, but where will it end?
The most recent example gives us a clue:
https://www.youtube.com/watch?v=8niTv9I3eCk
The less witty and original beginning of the descent down the lav. Oh dear.
Only one of those ads was made in the UK.
southern comfort
2 of the 5, Richard.
And I was going to include Southern Comfort but he doesn’t have any special powers, other than his confidence.
Then again, maybe that should count as a special power in itself; it certainly feels like a sibling to the others.
Which is the other UK-made spot?
I thought the Volvo stuff was Swedish?
Anyway, whatever. The Cravendale spot is such a second-rate knock-off of “The most interesting man…” that it makes me sad. Where’s that brilliant cat-based strategy gone? That was great… Cat’s with thumbs.
Sorry for the inappropriate apostrophe in that last post, Ben.
Does this bloke count Ben?
https://www.youtube.com/watch?v=9Ff1iMbZAak
He’s got a very disturbing glint in his eye.
Don’t forget this one. He makes bras.
https://www.youtube.com/watch?v=_lIyaCkn9JA
Fuck I hate advertising sometimes.
A piss-poor version of this https://www.youtube.com/watch?v=dLedPyK0zVs
@ Richard, Tena is also UK (AMV).
And apology accepted. And bloody imploding Arsenal…
And thanks for those other supermen.
I didn’t realise how far this had gone.
I’d also kind of include Dollar Shave Club.
I can’t apologise ENOUGH for the Arsenal, Ben…
There’s a new one of these hero men ads in UK where he is effortlessly killing weeds, whilst he paints, fences etc…
An early progenitor, perhaps? (from the Post-Wes Anderson school of uncannily gifted gentlemen).
https://www.youtube.com/watch?v=_5uMsfy_gFA
I think Tena’s got at least one foot in the Cravendale camp…
And another from Lucozade.
https://www.youtube.com/watch?v=TRYakNRF9AA
Let’s have no more of this.
new john smiths ad…
add it to the list
indeed