I remember when men in ads used to be pathetic and limp

Now you can’t move for supermen:

https://www.youtube.com/watch?v=3NKvN7U5RXQ

Judging by the above evidence this trope can produce some pretty fine work, but where will it end?

The most recent example gives us a clue:

https://www.youtube.com/watch?v=8niTv9I3eCk

The less witty and original beginning of the descent down the lav. Oh dear.