I have literally no idea what on Earth this is about






I know I’ve been out of the country for a while so I might not have sufficient context, but I am utterly clueless as to the intention of this campaign.

What’s it saying?

Who is it saying it to?

And, most importantly, what the hell has it got to do with coffee?

Golden opportunities await? Yes, OK… Are these moments something you wait for while you’re at work? Do you drink coffee when you get back from work? Do you miss these moments because you’ve been making coffee? Should you make instant coffee such as Gold Blend because it saves you time, which you can then use to hug your baby?

Answers on a postcard…

UPDATE: here’s the TV ad. Still makes not a quark of sense: