Chris and John’s B-sides
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Hey Ben,
Me and Chris were going through some old stuff and we found the book that got us into Fallon.
However, it wasn’t our ad-book that got us the job,
it was a slapdash book of C&J nonsense that accompanied the ad-book.
We’d been stuck at TBWA\London and nobody wanted our sweet asses based purely on the ads we’d made so we made a second book.
We get a lot of junior-middleweights coming to us who are “a bit stuck” so we’ve put it on our site because some people might find it useful.
Or they might think it’s self-indulgent balderdash.
Either way its up there.
Fuck it.
J&Cx
Fuck it, indeed.
This couldn’t have come at a better time.
Whether or not I liked the work, I’d have given them a job based on the fact that they didn’t sit with their thumb up their arse blaming bad briefs for their book.
Exactly. For me, gumption is as important as ‘creativity’, if not more so. And it’s much harder to instil in someone.
I agree Dave, Ben, it’d be great to see more of this kind of attitude.
Nice idea of C&J to share it, too.