There’s a podcast out there that tells you how to make a really smart TV ad

Here it is.

As the blurb says: ‘I never thought we’d make an episode of Freakonomics Radio extolling the virtues of a series of TV ads for a financial-services firm. But I hope you’ll agree this was worth talking about — and I’m all in favor of raising the level of TV ads.’

Oooh… That kind of continues the theme I started yesterday. Spooky coincidence or yawn-worthy non-event? Probably the latter

Anyway, here are some of the ads (guess which one broke a world record):