Please read this
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I can’t add a comment that would improve this one iota, so I’m not going to.
Except for that one.
2 Responses to Please read this
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I think the second comment counters his point though.
And I copy and paste:
‘It’s a great analogy. Yes, people woult like to evade taxes (ads) if they can. But the analogy works both ways. When a plurality or majority of people evade the tax, then the benefit the taxes bring go away. So the task for advertisers (just as for governments) is to make taxes fair but inescapable. ‘
Amen. Advertising has always been a parasite on something more interesting than itself. and it lacks the symbiotic relationship with the internet that it had with previous media. I downloaded Adblock a few years ago and I find it jarring when I see banner ads on computer screens now.