Today the wider media shook its head at another dismal example of the ad industry’s most pathetic behaviour…
Seriously, can everyone involved in this just fuck right off?
It’s hard enough trying to maintain credibility in the face of the jargonistas who can’t use one word if 35,000 will do.
And all the online ads that are so annoying that adblockers are the only way of maintaining your sanity.
And the sophomoric race to the next shiny new thing, like kittens chasing the light from a laser pen…
When we have to deal with another Lifepaint cackwipe it really doesn’t do us any favours.
For a communications industry whose entire reason for existence is to present things in their best light we are pretty fucking AMAZING at doing the opposite when it comes to ourselves.