ITIAPTWC Episode 3 – Vicki Maguire


Vicki Maguire is the joint ECD of Grey London.

If you listen to our chat you can find out how…

Working on a market stall and plying an older gentleman with alcohol can make you a better writer.

Paul Smith taught her the value of generosity.

Declining a placement can get you a job instead.

You can learn more from arseholes than good people.

Going to D&AD with a less ‘fashionable’ agency can have unexpected benefits.

Working at O&M is different to working at W&K.

The East End needs to stay shitty.

You can open a sweet shop.

Then tension between old clients and new ways of working can be a good thing.

Being a copywriter can literally save lives.

Lifepaint may not be as terrible as I thought.

My Moral Arbitration Ceremony is essential for the good of the industry.

Thanks, Vicki. I really enjoyed our chat, so if you’re ever in LA do pop round for a cup of tea or a kale smoothie.

(If any of you were hoping for Jeff Labbe, a technical hitch means that’ll happen sometime in the future. Next week:  the great Mark Denton.)

Amazingly, you can now just subscribe to this podcast, like proper podcasts, by looking up If This Is A Blog Then What’s Christmas on iTunes. Or, if you prefer, listen to it on Soundcloud.

ITIAPTWC Episode 2 – Vicki Maguire

Here’s some of Vicki’s best work: