ITIAPTWC Episode 7 – Dave Dye Part Deux
Those of you who have listened to the Dave Dye Podcast (Episode 1) will be fully aware that we didn’t get that far into Dave’s career.
So I set up another call, fully intending to at least make it into this century.
Reader, I failed.
This podcast only covers Dave’s time at Leagas Delaney.
Fortunately that means we were able to go into detail on some of his best work, hear some fascinating stories and even analyse the merits of TV vs print, along with the following…
A very interesting first week.
The virtues of well-used stock shots.
How many briefs and minimum resources can lead to great art direction.
How to make great use of your rejected ads.
How a personal observation can lead to one of the most awarded print ads of all time.
A really interesting approach to getting an agency full of excellent original photography.
How doing lots and lots of art direction makes you better at art direction.
Why you should absorb as much as you can.
What to do when your boss is away and you’re approving your own work.
Then what to do when he comes back and isn’t 100% into the work you approved while he was away.
The vagaries of typography and the idea behind the art direction.
How referring to the Queen in the wrong way can get your agency fired from an account.
How you can write a TV ad, forget about it and have someone go away and make it, then come back and show you the finished article (that’s entirely wrong).
Why cracking the poster can be the key to a big campaign.
The differences between working on TV and working on print.
And how to track down an advertising legend for a podcast.
So here is the Soundcloud link to our chat, the iTunes link, and Dave’s most iconic Leagas ads, many of which we discuss (more info on Dave’s blog).
“Just to the Signpost” out-Niked Wieden at their peak. some achievement.
Agree with Vinny.
Just to the sign post, and A make your own b were amongst the ads that were on my wall at art school that made me want to get into this crazy business in the first place.
Exemplary work and another interesting chat, please keep ’em coming Ben.
Will do.
Thanks for listening.