ITIAPTWC Episode 41 – George Prest
Here’s my chat with George Prest, former ECD of DLKW, DLKW Lowe and RG/A.
He’s now a partner at You and Mr. Jones and a founder of Blood Global.
His journey from copywriter to those things is an interesting one, mainly because of the left turn his career took between Lowe and RG/A.
We discuss all that, along with the state of the industry now and what the future might hold, as well as…
Going from the information department at M&C Saatchi to Watford.
…and on to BBH.
Working on the stuff no one wants to work on.
Wolfboy!
Lowe.
‘Turbulent but creative.’
Le Sacrifice.
A new Lowe.
DLKW.
The dream job that wasn’t.
SXSW.
RG/A (& Unilever).
The need for a different kind of company.
Blood.
No departments or job titles.
A different kind of pricing.
And a different kind of agency (that isn’t an agency).
Ethics.
George and Mr Jones.
We have no idea of what this is going to look like.
Driving a car at 100mph and ramming it into reverse.
A post-advertising age?
But still a creative age.
Here’s the chat, the iTunes link and the Soundcloud link, as well as some of George’s best ads:
Love that Stella turning into egg ad etc. Barely feels like an ad. “Reassuringly Elephants”.
Reassuringly elephants. Oh for the days of clients confident enough to do that kind of thing.