If you’re familiar with Rory Sutherland you’ll know he’s fascinating, thought-provoking and full of incredible insights, just like his excellent new book, Alchemy. So here are three hours twenty-two minutes of that good stuff, where we discussed…
The pros and cons of corporate fame.
The value of noticing unnoticed things.
The unknown benefits of Uber and Air BnB.
The signaling of a legit brand.
‘The worst account executive ever hired’.
Ethics and B Corps.
We interact with brands subconsciously.
Far fewer packaged goods. Far more random services.
LA grocery shopping.
The American work ethic.
Universal basic income.
The Climate Crisis/electric cars.
Economies of scale.
Doing good by stealth.
The brain looks for trade-offs.
Virtue signaling as counter-signaling.
How to be cool.
The S.C.A.R.F. model.
The adjective order.
The pratfall effect.
Unintentional brand explosion: Buckfast/Jagermeister.
More on brand fame.
Mistrust of advertising.
The fashion industry.
(There are a few disjointed edits as a result of splicing two separate chats together, and to avoid contravening various NDAs I’ve signed in the past. Apologies.)
Here’s the Soundcloud link if you want to listen to it in one big chunk. Thanks to the vagaries of WordPress I’ll have to split the iTunes upload and the one on this site into three thirds. They’ll basically continue on from each other. (Further apologies.)