Create your own drum machine.
Your life in weeks.
Cats looking at cats looking at cats.
Run a country during a pandemic.
The worst commercials of all time:
Thanks Ben, a great piece as ever. But despite proliferation of awards, the difficulties of attribution and the astronomic fees invested in winning them the fundamental problem remains the same; no self respecting sector should be using gongs as a basic measure of effectiveness or as a way of gauging an individuals worth. I can understand the importance of awards in Film, Theatre or Literature, because artistic merit is as important as commercial success and can raise awareness of work that doesn’t have a large promotional budget. But for ‘commercials’ (the clue is in the name) this is not true. Winning award is great because it makes us feel all warm and loved and ‘actualised’, but it’s not a way to run an industry.
I’d probably quibble with the notion that anyone is super these days. This ad seems to have garnered almost as many creative credits as it has awards. Back in my sepia toned past, a big award meant a pay rise, a promotion of sorts (whether in name or the type of briefs you were given) and the quiet envy of your colleagues (the best bit). Nowadays, I’m not sure what you get. Or whether people notice how super you have become. I’ve worked with and for some of the /ECD types that popped their names on a couple of the multiple winners of recent years. All three had big offices with a surfeit of objets d’art. Neither seems to be a baller now.
I am aware that “neither” is a typo. I realised I have worked with 3 not 2 of these /creditjunkies. I checked them out and one, it seems, is now a life coach. Or, should I say a /life coach.
I might just fill the comment section with my own musings:
1. When you stop working in advertising, you don’t actually see any ads, unless you are forced to watch the Euros on ITV on the actual telly.
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