Here’s How to do a good american ad
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Read out the proposition then twist it entertainingly.
The selling gets done clearly but is then out of the way to allow for 20 seconds of entertainment.
The quality of that entertainment is, however, down the extent of your skillz.
This one was done by some people whose skillz are, as the kids say, mad.
http://www.youtube.com/watch?v=8F_G2zp-opg&feature=player_embedded
Thanks for the shout-out Ben.
This spot really gets better with a few repeat viewings – the minor details are brilliant – take, for instance, the fact that the pig is sitting in a kid’s car seat, because he is a *little* pig, after all.
Hi Alan,
It’s another ad that could have been done for so many things but is just brilliant for this.
entertaining but generic.
Just some background for UK readers: Geico is one of the largest auto insurance companies in the US.
They have three different campaigns running:
1. The first features a British accented gekko (a type of lizard) whose connection is that Geico (pronounced “guy-co”) sounds like gekko. He delivers fairly detailed product info with a dry wit and loads of cuteness.
2. The “Caveman” campaign, with angst-ridden hipster cavemen who are eternally offended by the line “so easy, even a caveman could do it.” This became a short-lived unbranded TV series in the US and if it delivers any product info, it’s overshadowed by the “so easy, even…” line.
3. The above campaign, which is the newest of the three. The “Little Piggy” is far and away the cleverest execution they’ve done here so far.
didn’t what’s his name, oh yeah Tom Kuntz, recently get carte blanche to shoot something for GEICO? i’ll root it out.
Alan, your point 2 says caveman was overshadowed by “so easy even a caveman..” line, why doesn’t your point 3 highlight the same issue? i watched it and enjoyed it but don’t come away thinking any more than i did for caveman – insurance is easy?
can’t wait for their bear shitting in the woods execution. honestly.
@Moneypenny – you are correct that all you take away is that Geico is cheap – which is likely enough. The ads are ubiquitous and they’ve been running them so long that there’s not a whole lot of need to make points beyond that.
That may change if a competitor steps up with a well-funded campaign, but right now they seem to have the field to themselves. The 3 different campaign approach is interesting – it helps them dominate the market as they do put a great deal of money behind it.
And come on – it’s a hilarious spot that’s been getting a ton of pass-along and unlike some earlier “viral” campaigns (RayBan) everyone knows it’s for Geico.
reminds of this:
http://www.youtube.com/watch?v=yYE-_asc_o0
don’t know why. just did.
I know why: irritating high-pitched vocal noises.