Here’s a very nice ad to ease you into Friday
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It’s the new VB ad, the follow up to the one with the parade of people that won two D&AD Pencils.
It’s the old ‘be masculine’ thing but done really, really well. I think it’s much harder to make the older strategies feel fresh than it is to come up with new ones. Or is it? I don’t think I’ve ever tried comparing the difficulty of the two. But there’s only so many ways to sell beer and we’ve all seen ‘masculine’ done really fucking badly.
(Interest declared, my old AD, Cam, was one of the creatives. Is that declaring an interest? I haven’t seen him face to face in a while but we’re on Facebook and all that. Hi Cam. Nice ad. Stop making it look like you were the good one. Smiley winky face made out of punctuation.)
Hey Ben,
I’m Australian. Being such, I can safely say that this ad will appeal to the average, blue-collar beer drinking ‘tradie’ as much as an invitation to the gala opening of the Australian Ballet Company’s modern interpretation of Dance of the Sugar Plum Fairies.
Adland might like this grist for whatever reason, but if it manages to actually shift product in its target demographic, I’ll wear a pink tutu.
And if an ad is not effective, then what is it?
Yep, love it. It doesn’t outstay its welcome, which is rare these days.
If an ad is not effective it’s…
just right for my blog!
Hooray!
If you were to say winky face to anyone in our household when we were growing up, you’d get a clip round the ear.
Lovely ad indeed (hi Cam).
T, it will shift plenty, mate. It fits with the Australian man’s sense of humour. Actually, it fits with most mens sense of humour, and that’s all it sets out to do. It’s a simple strategy, and it will work.
this would never get through BACC here.
hmmm, beer….Friday
America do funny.
http://www.youtube.com/watch?v=o3GHYPUiNwg
If you don;t like this ad, you’re gay. (Not that there’s anything wrong with that. Let’s not be homophobic out there.
Like it and love the old one. Neil Diamond is now stuck in my head which isn’t great though.
It is indeed Friday. And it’s lunchtime. Were I in Australia, I would love a refreshing, manly pint of the beer shown in this very fine ad. But I’m not. I’m in London. So it’s a few wife-beaters in plastic cups and a bag of vag fries for me. T’s comment is hilarious.
crappo di tutti crappi.
extremely poor and idiotic.
WTF? How about a 4SQ tie-in, where I earn points for every pub I drink a VB in? Hasn’t anyone leaned anything about advertising and the way it’s going? WTF!! Pathetic!!!! LMFAO!!!!!! 🙁
At least I leaned how to spell. OMG you are such a MFSB.
Side note. SOMOA = Shit On My Own Arms, for future reference.
Because playing an online game on your phone is for skinny middle class nerds, and most real men would turn violent if someone started twatting about that way in their local pub.
so LYAO as much as you like. It’s you that sounds stupid.
Listen to me now and hear me later. This spot makes me wish that I had been on the team. Exceptional acting. Brilliant camera work and editing. Captures the angst of every man in America who is not of color: We, the butt of all jokes. Five stories in a minute and a half and we feel it. And the choice of going all no V.O. and Neil Diamond on us…Damn! The only problem? This spot would do them more good in America right now than it will in Australia.
ADVICE: Run this spot in the U.S. and buy some cargo ships!
P.S. Cannes anyone?
10 years ago Australian beer advertising was absolutely terrible. The Brits were the ones that did good beer ads. And ironically alot of it was for “Australian” beers. Now the Aussies are makin the best beer ads in the world. I think it’s because of one very clever guy whom I have never met: ant Keogh. He did the BIG ad for Carlton draught, and ever since that happened, every other beer has had to pull their socks up. So well done ant. And well done to the vb team for wearing your socks quite high.
Tim tam,
Beg to differ but this won’t work. I know this because this VB ‘all things to all people’ strategy is already failing. Back when VB was proud of its heritage (back in the 60s, 70s and 80s), about one in three Aussies drank the stuff. That figure is now more like one in five.
In truth, all this wankery isn’t really creative’s failing. It’s planning’s. What a palaver. And until VB starts talking to the only people who’ll drink it, their sales will only continue to fall
Sad for what was a true Aussie iconic brand.
T for twit?
Getting personal already?
I’m simply stating an opinion based on current sales trends based on current advertising. You know, facts.
If that’s all you have to contribute perhaps you shouldn’t be throwing stones, eh?
Anyway, that’ll do for now
George, if you were to say ‘clip round the ear’ in our gaff. You would have earnt yourself a punch in the face.
T- sorry about my last comment, my finger fell on the post button.