What happened to Extinction Rebellion?
Remember when Extinction Rebellion brought London to a standstill?
Or sprayed fake blood on the Treasury Building?
Or organised a die-in in New York?
According the ‘About’ section of their website, ‘Extinction Rebellion is an international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse’.
So why is their latest ad so at odds with this brand of bravery and blood?
It’s the usual plinky music, softly-softly, don’t-scare-the-horses climate change ‘ad’ that will preach to the choir while giving them no specific action to take.
It has taken talent, time and money to produce something will make very little difference to anything, even with the Whoopi Goldberg VO.
Where’s the piss and vinegar? Where’s the fire in the belly? Where’s the block-Oxford-Circus-with-a-boat never-say-die attitude?
Because that’s what that’s what got us to sit up and take notice, and that’s what might actually make a difference to this issue.
Either they’re making a weird, twisty double bluff, or something’s cut them off at the knees.
I hope it’s the former…
I agree this is pisspoor and definitely not on brand for ER. I was impressed at how they managed to create a wordless logo that anyone could easily reproduce and almost everyone recognised (in the UK at least, not sure about elsewhere). However here their feel for the creation of a consistent brand has vanished. Could it be that what to me is more like a partner logo here hasn’t been rubber stamped by the people at ER who get it?
I wonder if the ‘Extinction’ part of the name is problematic at a time of global deathwave and could partly account for ER’s absence. Although with some smart thinking this could surely have been flipped to its advantage. Also all the powerful stuff was using mass action, which has been difficult but again this could somehow have been overcome.
Your point that they have just disappeared is a good one. From nothing to huge and back again in what – 2 years? If they continue with activity like this they won’t resurface. I hope they get their balls back soon.