I think this is a bit shite
This is up round the corner from my flat, but it’s just one of many similar posters that seem to be connecting Adidas to the Olympics.
And they all look like a local council’s misguided attempt to reduce the incidence of litter dropping and sexual assault by suggesting that we’re ALL IN IT TOGETHER.
The limp, generic art direction; the dismal, meaningless line; the world’s least sincere call to action… ‘Are you (London)?’ Am I London? How would I know? Am I supposed to ‘be London’ by dressing in a chavsuit (check the JD Sports logo in the top corner. For foreign readers, JD Sports are milliners and couturiers to the kind of people whose idea of foreplay is a couple of Rohypnol and a punch in the face) and standing in the street? To me, being ‘London’ could be a million things, but that is not one of them.
And the odd thing is, I saw these posters for days before I realised who/what they they were advertising. They simply demand you ignore them on pain of death, and that seems really odd for one of the biggest and best brands in the world.
Three stripes of shite. Vague, vacuous and unengaging. It’ll work a treat then.
Hey! Lay of it. That’s Bodkins’ first campaign there. Entirely written and art directed by the client. All we did was agree enthusiastically with whatever they said.
They wanted a stock shot because it was cheaper? They got it.
They wanted everyone’s logo on it? They got it.
They wanted to art direct it? They art directed it.
They wanted it to appeal to EVERYONE in London? They got a line so bereft of meaning, so generic, that it couldn’t possibly be objected to by anyone. Which is the same as appealing to everyone.
They wanted something that sounded a bit “Nike-y”? They got it.
Who got paid handsomely for agreeing with them? We did.
Who’s the mug?
You lot with your “Oooooh aren’t we creative?” ways.
There’s one of a black chap dressed in a scruffy fashion and it says ‘we are london’ on it.
Well, I bloody told you. I bloody told you
Who did them?
hands up.
Johnny Foreigner. I’m proud to say Bodkins did it. And if there are any clients out there reading this blog, come to Bodkins Adverising for more like this. Or whatever you want.
At Bodkins your whim is our command.
dear Johnny F
they crowdsourced this idea.
surely.
i thought the same thing, ben.
but i was reminded of those train posters that make train travel look cool because of the discounts. (just get a photo of some kids without hoodies smiling on the platform – one of them can be texting, coz that’s what teenagers do). and don’t forget a black kid.
Dear Mr. Mc Whiff, can I send you a weblink to my portfolio? It’s full of stuff I think you’d really like.
Yeah, and anyway didn’t firetrap used to have that (shit) line ‘we are you’?
they should run that shit all around the world, except london.
who should i send the invoice to?
ah right, crowdsourcing. fuck it all. dabblers. time for a drink.
PIKEYS! CHAVS! ESSEX!
It Can be a sweet dream or a beautiful nightmare
Either way I wanna wake up from you.
Global corporations not having a clue
Bullshit artists playing the fool.
Sweet dream or a beautiful nightmare.
Somebody pinch me.
That’s no love.
Either way, it’s just too shite to be true.
Gimme me a break.
Or fucking rohypnol and a bullet in my head.
Just victims of the in-house drive-by
They say jump, you say how high
Believin’ all the lies that they’re tellin’ ya
Buyin’ all the shit that they’re sellin’ ya
They say jump and ya say how high
Ya brain-dead
Ya gotta fuckin’ bullet in ya head
peace out (smiley face made of punctuation)
Mary,
Is that Lady Gaga?
beyonce and rage against the machine samples more like, john, in an attempt to amuse myself. it fucking worked. now that you mention lady gaga, i could do a bad romance remix devoted to clients (smiley face made of punctuation)
Mary
I liked your mash-up. Club 7 and NWA next?
good lord, john. do you mean club 7 like s club 7? “dont stop, never give up, blah blah, until you reach the top”? s club 7 can fuck off in their spandex suite. im sick already.
id prefer erasure and public enemy.
glad you liked it tho. that can only mean im not the only fool around, ha!