Cockpiece quote of the day
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Flicking through Campaign I find that someone called Jonathan Mildenhall has been asked to explain his job at Coca-Cola:
‘Our unique role is to integrate the strategic mandates of our brand growth agendas with that of the creative resources and ideas of creative industries such as advertising.’
He goes on to say, somewhat amusingly, ‘Don’t get me wrong, it isn’t always an easy balance to strike.’
Thank god he cleared that up.
Do people just go to America and get lessons in spewing diarrhea from their mouths?
And where is this man when you need him?
He used to be the MD at TBWA back in the day.
Full of shit then, too…
I think what he’s trying to say, and what all these knob jockeys who try and baffle people with marketing lingo are trying to say is, ‘we try and sell shit.’
Didn’t know Dave Knockles has some clips of himself on YouTube.
Actually that’s one of his clearer utterances
Hi Ben,
Dave Trott put me onto you, I hope that’s OK. I’ve been working on an experiment to do with Saatchi & Saatchi’s mundane summer scholarship brief, all conducted via Twitter. I think it’s something you’ll be interested in. I won’t go into too much detail, but the website below is charting the progress of the experiment and fully explains it’s aim:
http://thesaatchiexperiment.tumblr.com/why
I would love to discuss it more with you, so give that a read and hopefully I’ll hear back from you soon.
Cheers,
Dan Castro
The irony is that Jonathan’s from a council estate in Leeds. (being mixed race and a gayer hardly matters if you’re a suit)
Dan, you did want me to put that comment up, didn’t you?
I had a job answering the phone for some nothing company once, I got given the exact same job description. I feel better about it now.
He’s sat round the corner from me in the office and his name is Lee not George.