One show bollocks
I just checked out the most recent One Show Annual.
Of course, there are some great ads in it, but as I flipped the pages I couldn’t help one tiny little word whispering into my ear with growing persistence:
Scam.
Scam, scam, fucking scam.
I could be wrong (and officially I am), but how genuine do you think these examples are?
Nice ad, and indeed, winning does hurt, but sports injuries tend to be internal, the kind of problems that a plaster can't cure. And are these sports plasters, made with a special stretchy fabric to allow you to continue your training? Apparently not. And what are they really saying? You train, you cut yourself, you put a plaster on the cut and you train some more so that your time is faster? Bullshit, pure and simple.
Hmmm... a campaign for extra strength painkillers. Again, it's very good, but I find it hard to believe that the giant pharmaceutical company Bayer has decided to run such a clean DPS with no legals, packshots or other nastinesses that might get in the way of a nice gold pencil.
WWF: the king scam client of all time. Here's another clean-as-a-whistle corker to join the ranks of their other bullshit. I admire the cleverness, but this has quite obviously not been created to get anyone to donate. 'Visit this tiny website' trumps 'fill in this coupon' any day of the week if you want to win at international awards. Heaven forbid a potential donor would have to suffer that negative space being sullied by something so vulgar.
But that’s not the real crime of that most recent One Show.
For that you have to see the dull-as-ditchwater, no one-has-ever-sat-through-the-whole-thing winner of Best in Show:
http://www.youtube.com/watch?v=6NvDev-5qP4
And the ad it beat:
http://www.youtube.com/watch?v=0ZOm2YhOI4c
Nice one, judges.
Helmed by cunts no less, Herr Ben.
But I wonder, is the saying not “dishwater”? Or is that just me/a northern thing? Both liquids are certainly on the dreary side. Or is ditchwater duller still?
What’s impressive about Keep Walking is that it’s an excellent performance in one straight take. Not quite Touch of Evil or Bonfire of the Vanities in terms of single shot genius, but very good. Old Spice shits all over it though. Shame the product’s gash.
I think both are OK but I think it started with ditchwater.
The Bayer one is real. I saw it on a few magazines here in Brazil. Don’t think it was this clean though.
Well that was the aspect I was somewhat suspicious of. Was it a DPS?
Even if it did run in print. It’s not like it cost the agency anything to run it. Most agencies get free space in the magazines they publish the real (paid for) ads in as a little back hander anyway.
envy. pure effing envy.
so what if the entered ad is without legals?
who cares!
idea is still good.
agree on WWF. such clients should be banned from festivals. or maybe the whole category.
I was told ‘keep walking’ was done for an internal presenatation at Diageo. Is that true? Does it matter?
It doesn’t matter, but I’d definitely have fallen asleep in that presentation.
Hang on, I’m going to try watching it one more time and see how far I get.
2:24
2:24 will be better than most. I started watching it and got to the part where he zzzzzzzzzzzzz… It’s so boring that talking about it makes you fall a sleep.
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