Snap!
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Here’s an ad for McCoys that was done at Publicis a few years ago:
It was shortlisted at Cannes and won a couple of arrows here if my addled memory serves me correctly.
Here’s an ad for Cadbury’s that might charitably be described as somewhat similar (or uncharitably as a virtually shot-for-shot thieverama):
And here are some people from Australia having a row about it in real Australian language.
I thought it was an isolated incident, until I saw the following:
A well known ad for Match.com:
http://www.youtube.com/watch?v=-z4aguu4Ex0
And this flagrant riperoonie:
The creatives involved should hang their heads in shame.
If it’s good enough for the Cohen Brothers…
Some great comments on the Aussie blog. Most wouldn’t look out of place on this blog. I especially like the comments by anon. C
9.04
you sound like a right cunt.
February 15, 2011 5:11 PM
Creatives around the world like to be Anon and use the word cunt.
Whose ultimate responsibility is it to make sure there hasn’t been a similar idea that has been made before?
Also, why, to some, is it not possible to do variations on the same theme?
So why is John Lewis ok?
Because it wasn’t a deliberate theft.
Nor, apparently, is this.
This is also OK, but amusing.
THERE IS NO WAY IN THIS FUCKING, GODFORSAKEN, CUNT-RIDDLED, WANKBISCUIT-GORGING WORLD THAT THE JOHN LEWIS AD IS NOT A RIP OFF.
COME THE FUCK ON.
THE SUBJECT MUST NOW BE CHANGED.
xxx
P.S BLOODY OLDSNATCH.COM DOESN’T EXIST. THAT’S A PERFECTLY GOOD WANK RUINED.
P.P.S THOUGHTS ON THE “CAPS” THING? I QUITE LIKES IT…
‘because it wasn‚Äôt a deliberate theft.’
according to who?
the creatives? their ECD?
who’s the say that the Cadbury spot isn’t just another of those coincidences.
although to me it looks like a blatant rip-off.
cadbury’s. jeez.
but the match.com is a piss take. so i think that’s fine. unless you’re taking the piss?
god i’m tired. and this gout is really playing up.
It’s a well know phenomenon that the human brain is bad at remembering where it gets its ideas. A person can be absolutely totally convinced that an idea formed in their brain is 100% original but the reality is they saw it a few years ago. It’s not anyone’s fault really, these bitches just need to accept that it happens and move on.
G-L: I was taking the piss.
Regardless of the Italian ad the idea behind John Lewis was never the good thing about it. It’s all about the execution.
i wish i could. this damn gout is like a cork.
John Lewis was a rip off and so is this. No arguments about how this was a coincidence will change that. Sometimes people think they can get away with stealing and lying but thanks to blogs like this and the internet they can’t. It is the responsibility of the creative who comes up with the idea to check it against ALL possible sources before he/she claims it as “original”.
G-L: God I’m tired.
The very best thing ever ever written on this blog.
Sums it all up right now.
Thank you
Anon 13: how can you possibly check ‘all possible sources’, you muppet?
A general music search would have thrown up the Italian ad. There’s a source for you.
I said “all possible” and not “all” sources. Who’s the muppet if you don’t know how to do a bit of research before you claim an idea as your own.
All right, double muppet.
Spend every last second that you have (and get everyone else in the agency to join ‚Äì after all, that’s also possible) watching every movie, going through every art book and checking every YouTube clip you can.
It’s possible to do that, but what a giant waste of time that would not even scratch the surface of all possible sources.
If you hadn’t put ‘ALL’ in capital letters, like you were really sure of your silly little idea, you might have had a better chance of backtracking.
And to answer your question, you are most definitely the muppet.
You muppet.
The John Lewis ad was a rip we all know that, but the public couldn’t give a shit so who cares. As for the MC Coys ad i don’t see why anyone would risk ripping off an ad so closely it’s just obvious it has to be a coincidence.
Ever see that movie – Inception? Maybe someone planted the idea in the 4th dream state layer, so the creatives genuinely thought it was theirs.
Honestly, I could see the Cadbury thing being a genuine coincidence. Think about it. Any action with that piece of music will always be in slow motion, and have something to do with the evolution of man. It’s a parody of a well known movie, so it will always follow the pattern of the original. Combine that with mans affinity with his remote control, and I think there are only a few ways of executing it.
I think Petchy and Cam did another one in the McCoys campaign involving a man and a washing machine, using the same music and slow motion ie a parody of 2001.
You might think it’s a giant waste of time but it would stop you looking like a muppet.
Please stop using the word ‘muppet’.
You are not a cockney.
But you can’t cover all the bases.
You can cover all POSSIBLE bases, but that will be 0.0000000000000000000000000000000001% of the actual bases.
Utterly pointless.
Anyone got any Bisto?
Bisto… What the fuck does that have to do with anything? Stick to the subject at hand Sausage man.
Stewart Lee talking about Joe Pasquale ripping off jokes. Genius:
http://www.youtube.com/watch?v=0YE9Kthyaco
There something to be said about the japenese way when at the turn of the century they banished all outside influences so they could gain a ‘unique’ view for their art. Maybe youtube and the like provides too many subliminal influences.
Anon 26. Brilliant. True genius. There are great similarities between stand-ups and ads.
Stand-ups have no way of researching if what they have written has been done before, apart from being on the curcuit. On the odd occassion they come up with the same gag. Usually a shit one btw. The two comedians agree who should have it. I have seen punches thrown when they can’t agree or when one has agreed to stop but then they uses it again.
–
There are also stock put downs that stand-ups share. e.g “Where did you learn to whisper? In a helicopter?” – said to someone talking too loud in the audience etc.