Who Is The Greatest Celeb of all time (in advertising terms)?
I guess most of us think that celebs just take the money no matter how shit the script (Marco Pierre White, I’m talking most pointedly about you) and how much it might affect their ‘brand’ (Marco, again, I’m taking about you).
And that’s probably true, and would probably be true about most of us.
But are there any celebrities who have been involved with the best of the best of the best?
Well, I’ve given it some thought, and there is one guy who seems to have managed multiple D&AD Pencils, Best of Show at the One Show and at least one Cannes Grand Prix:
http://www.youtube.com/watch?v=lvjoWSGs_5Q
http://www.youtube.com/watch?v=uqNagYCYp2o
http://www.youtube.com/watch?v=j43sBiQUndo
I have no idea where to find the poster ‘Behind Every Great Goalkeeper Is A Ball From Ian Wright’ or ‘Sayonara Lineker San’.
Yes, I am aware that Mr. Wright also asked us to buy Chicken Tonight in a way that did not trouble the jurors of any advertising awards scheme, but if you know of anyone with a better hit-to-shit ratio, I’d like to hear about it.
Thanks. Amended.
Another jury botherer from the boy Wrighty:
http://www.youtube.com/watch?v=q_YJ4GAX48E
Slightly OT: how many clients would let someone in their commercial wear the brand of their biggest competitor? Wrighty’s decked out in Adidas (a notably poor period in Arsenal kit ‚Ä쬆remember the ‘vomit’ away strip?). Nike are one confident bunch. Or at least they were.
Paddy: Not a classic, but I’ve seen a lot worse.
Richard H: I guess you get the player, not the team. Then you get the team.
I always liked Tiger Wood’s work with EA (again W+K).
http://www.youtube.com/watch?v=FZ1st1Vw2kY
http://www.youtube.com/watch?v=AKcAbWeHgVY
I think brands that work with celebrities often in a more general sense get a much better handle for how to use them both sensitively and creatively – rather than just leaching from the celebrity’s public persona – the relationship isn’t transactional but beneficial for all concerned (and culturally relevant!). Nike and Adidas are pretty textbook examples of this.
Rutger Hauer?
Peter Kay?
I bet Hitler has been in quite a few award winning ads.
Presume the reason you’ve chosen Mr. Wright over Mr. Cantona is your distaste for his L’Oreal work vs. any partisan reasoning.
How about Goldblum in Holsten Pils?
There is absolutely no way that nike could make parklife today. That ad was for the UK market so was riddled with insight and anglo quirks. Their global/euro approach to creative eliminates that element. Plus the adi kit wouldn’t be allowed today as Richard notes above – they’d not want to acknowledge adi’s existence.
You can see insight and daring in that film whereas today you see BIGNESS and POLISH. Which works for share prices – but doesn’t necessarily deliver the most groundbreaking ads.
For a minute there I thought you had seen the light…quand les mouettes suivent le chalutier…
the greatest celeb of all time is the winged goddess of victory, obviously.
If you’d kept your D&AD Annuals you’d have the posters.
Blah: Goldblum’s Holsten stuff didn’t win as many awards as these did.
Me: I have all my D&AD annuals. Scanning them in and showing you the posters? Couldn’t be arsed.
Steve: Cantona misses out through not being in Kick It. But yes, that L’Oreal ad was really fucking poor.
Smith and Jones?
Good call. In fact, if we just do Griff, we’ve got two Gold Pencils and at least one silver right there. Dunno if he travelled well though.
Shame about L’Oreal but I think Cantona beats Wrighty…
They’re even except for Can I Kick It.
Got a Cantona that beats its three Pencils?
I have a framed copy of the
’66 was a great year for English football,
Eric was born’ poster. still has a place in the Harris Hall of fame at home.
I think you’ll find ‘Kick it’ got four pencils, if you count the mixed media pencil…(and I do).