Splendid (really) bit of film
960 pieces of vinyl were laser cut to size, labelled and numbered by hand (which took about 2 days). Animation took 3 days.
Benga is a dubstep producer and one third of Magnetic Man.
I have no idea what that means.
I’m too much on holiday to fanny around with all the YT links, so just read all about it here (thanks, J).
http://www.youtube.com/watch?v=bBss83reqaU
Creature London’s first work after winning the account against Mother and BBH. Directed by Alex & Steffen at Rokkit.
I have been in touch with Dan from said agency, but I forgot to ask him this question: why do Adidas spend a fortune on some of their ads, and not quite such a fortune others, such as this one.
I suppose the big brand stuff is more worthy of dinero, but does that mean Creature won the whole account, or just the specific trainer briefs?
And if so, why?
Maybe someone at Creature or Adidas can answer these questions.
Meanwhile, what do you think of the ad?
Awkward high-fives (thanks, JM).
Hitchcock’s definition of happiness (thanks, B):
Movies as code (thanks, P).
Best website ever? (Thanks, W.)
Starburst themed seizure? (Thanks, J.)
Twitter in the shitter (thanks, J).
Casually racist ad from the 1970s (thanks, A):
Worst album covers of all time (thanks, JM).
Best Facebook photo comments of all time (thanks, JM).
Obama is sexy and he knows it (thanks, B):
It’s one of those ones where the script is beautifully simple and the direction so good that you can just sit back and enjoy it.
Creatives: Martin and Martin (interest declared: friends).
Director: Vince Squibb (interest declared: I don’t know him that well, but we’ve met a few times and I found him to be a throughly nice bloke).
If you want to be an advertising creative there are many ways in, but by far the easiest and most efficient is through the colleges.
The biggest two are Watford and St Martins, followed by Bucks, but there is another one you might be less aware of that’s producing some very good prospects.
A few weeks ago I did a Skype crit with Lincoln (read all about it) and the results were excellent. Being somewhat skeptical and a bit of an arsehole, I wasn’t expecting much, but the overall standard was very good. In fact, one idea was so wonderful that I’m going to get it made. That’s right: made, as in produced, and I didn’t even have to come up with it because Chloe Middleton and Matt Parsons did it for me. Ka-Booom!
Thanks, guys.
Some more facts about Lincoln:
– past grads work at BBH; JWT; Ogilvy, DLKW Lowe; Karmarama; Dare; DDB; Albion; VCCP; Creature; Saint etc.
– consistently successful D&AD and YCN student competitions (won D&AD Student Awards Advertising category last year)
– past visiting speakers include Rory Sutherland; Dave Morris; Alex Taylor; Mandy Wheeler; John Hegarty; Tony Davidson; Martin Lambie Nairn.
So go there.
Or give someone from there a crit. Or a placement. Or a job.
I don’t know much about the motivational speaker Tony Robbins, but I do know this is a great story.
(Thanks, coach.)
http://www.youtube.com/watch?v=xkpK_dZY-bc
Lovely touches (fnarr fnarr!).
Last year I was freelancing at Saatchis in the office opposite the lovely chaps who made this. How many times did we hear a somewhat slutty voice say the words ‘slam in the lamb’, Adam? Lots and lots and lots.
Just finished watching Plan B’s TED Talk:
It’s slow to get going but there’s a really good track at the halfway mark then Mr. Drew starts getting to his point.