If This Is A Blog Then What's Christmas?

(apparently, USA G.I. is ‘rabbit’ in Japanese – usagi. Which might explain some of this crazy nonsense.)

The government is about to start showing condom ads before the 9pm watershed.

And this is happening just as ‘the raciest commercial ever made’ (© The People Who Made It) launches in that time slot:

Call me old-fashioned (go on) but I think that this ‘raciest commercial ever made’ (© The People Who Made It) will get a bunch of MTV-watching kids in the mood, but they might just forget that they’re supposed to be wearing a condom as they exercise that mood.

Kind of making the problem worse.

This is on page 15 of the main news section of today’s Guardian:

An ad that can only be of interest to a maximum of a few thousand people in a newspaper that has a daily readership of 1,264,000.

And I’m not 100% sure it’s the best ad I’ve ever seen on that brief.

Actually, I didn’t even apply, but I can now take several of their courses by logging on to Academic Earth.

Isn’t that just fucking brilliant? If ever any of you have a spare hour (and I think this might increasingly be the case over the coming months) you can learn about English, Philosophy, Astronomy, Political Science and a bunch of other wonderful things while sitting in bed, for free from some of the greatest teachers in the world.

And for something topical, check out this Princeton professor on the origins of the financial mess.

Lovely:

Reminds me that Unkle are a great promos group (good songs, too):

UNKLE – Rabbit In Your Headlights
Uploaded by Unkle“>

(Thanks again, L.)

Who are the top directors these days? Let’s see…Fredrik, Chris, Frank, Danny, Ringan, Nicolai, Noam, Ivan, Tom Kuntz, maybe Rupert Sanders and, of course, Michel and Jonathan if they’re not on a movie.

I think I’ve said this before, but that’s a fairly similar list to 5-10 years ago. Nicolai and, to a lesser extent, Noam are the only ones you hadn’t really heard of in 2000, but if you had a great script at the turn of the century, chances are it would have gone to one of the others.

So why is it so difficult to break into the hallowed turf of these top guys, and why do they rarely fall off?

I was talking to the MD of a production company last week, and his theory is that it’s down to scale. Once you’ve done one big job well, you’re in, and that’s because if you can do it once, people are happy to trust you with it again. For example, Nicolai shot Sony ‘Balls’, and was subsequently given other Biggies such as Guinness ‘Tipping Point’ and Monster.com ‘Morning’.

Biggies are a certain type of ad that has several tempting features: a substantial timelength, a juicy budget, less branding (therefore a cleaner film for the director), exotic locations and a better shot at awards. That’s why, once you’re in, you’re in, and only a large number of financially motivated turds will see you cast from the Golden Mountain (see Gerard De Thame, Tarsem, Tony Kaye etc.). Even those who have had to move to the foothills of the Golden Mountain may be called upon again at any time for another shot (see Traktor’s ‘Men v Women’ Mail on Sunday ad).

Obviously, you have to maintain a certain standard, but then the playing field is tilted in your favour forever more. The real question is, how do you get your first Biggie?

I guess there’s a good argument for the incremental progression of a career that finally gets you to the point where someone will trust you with their baby. For example, Danny Kleinman was hardly an overnight success before he got this:

But in those days he was generally thought of as just a comedy director, so with the coolness and scale of ‘Wakeboarder’, he stepped up fully into the bigtime, particularly for the scripts that leaned in the direction of funny.

Oddly enough, the same team and client gave Nicolai his Biggie break:

So there we have it: if you get invited to the Golden Mountain and don’t mess up, you’re in for as long as you can keep your mojo going.

Will anyone get there soon? Well, after HSBC ‘Lumberjack’, I’d expect Vince Squibb to step up. Dougal Wilson looked like he was going to, but seems to have gone a bit quiet lately. And then there’s Jonny Green – a director with all the requisite potential.

Good luck to them all.

Meanwhile, on planet earth, we have this lovely little viral for Samsung:

(Thanks, L)

The obligatory explanatory film is here at Creativity Online, but for those of you who can’t be arsed to sit through that, I’ll just explain that Oasis launched their new album in New York by teaching the songs to buskers and getting them to play them throughout the city.

Like this fellow with the electric violin:

I’ve loved the electric violin ever since I saw the Trilams trounce the jocks with one in the peerless classic, Revenge of the Nerds.

Ah, happy days:

Thanks to everyone who voted in last week’s poll.

78% of you would rather be an unknown genius than a known not-quite-genius.

I think that’s about right. If I knew I’d written There Will Be Blood, I’d feel quite pleased with myself both for writing it and for nobly keeping it to myself.

This week’s question is not ostensibly related to advertising, but watch me give it a go…

When I was ten, I thought Roger Moore was the best James Bond, Octopussy was the best Bond film and Paul McCartney was the best Beatle.

I was young and foolish. How could I rate the weird figure-skating plot and wooden eyebrow-raising over the naked girl painted in gold and ‘The namesh Bond, Jamesh Bond’? Or the Frog Chorus guy over the bloke who wrote Imagine?

But as time passed, I saw the merits of Connery, Goldfinger and Lennon.

Then my tastes changed again, mainly because Sean thinks women deserve a schlap, Goldfinger’s a bit straight compared to Diamonds Are Forever and ‘Imagine No Possessions’ is a bit rich coming from a bloke with a Roller.

So I guess I’m trying to say that you never know which direction your likes and dislikes are going to go in, and you’ve no idea how embarrassing your current favourites may turn out to be.

That’s both an arse and bit of fun.

(Oops…forgot to make it anything to do with ads. Um…I used to prefer Creek to Drugstore, then I changed my mind. How about that?)