It’s one of those tedious diarrhoea puddles that demands the question, ‘What are these people up to?’ In this instance we are dying to know why some cookie-cutter pan-planet characters have replaced money with kindness.
‘Why? Why? WHY? Why have they done this?’ you scream as you stifle a yawn.
Well, it’s because they live in an Absolut world.
In an Absolut world, giant booze companies buck the credit crunch by spunking a million dollars business-classing an agency and crew all over the planet in the name of some kitten-weak excuse for an ‘idea’ that tries to connect vodka to something other than getting pissed.