The Brave New World Of Complete Fucking Bullshit

I’ve been sent this a few times over the last couple of days:

The Last Advertising Agency On Earth from FITC on Vimeo.

Ha ha, very funny etc.

But how does that tally with this?

Apparently, TV viewing is actually at an all-time high and only 1% (fuck-all) is done online.

And last time I looked, there were quite a few print ads on the pages of almost every non-book that I read.

Suck that up your digital anus, geekoids.

I remember, as I’m sure you do, that a few years back, digital was IT (no pun intended). People were saying that if you don’t have some digi shit in your book by about March 23rd 2010, you would be fucking obsolete. Well, that turned out to be a giant bollock sandwich with monkey shit on top.

Sure, there is a whole effing load of wonderful, supercool, admirable digital stuff (yet the UK STILL hasn’t made a digital across-the-whole-country-famous breakthrough like the three things everyone’s been bleating about for, like, five years: BMW Films, Subservient Chicken and Nike Plus) but the usual, traditional, ‘dinosaur’ media are still the predominant ones in terms of cash and viewership.

And that doesn’t look like it’s changing.

So where does that leave us?

I think it’s time to stop worrying and love the bomb.

Whatever that means.