I quite like that fact about the fish that have never been frozen. Makes me think that shitty old Morrison’s does something good.
But they couldn’t stop there.
Apparently, ‘You’ll be hooked!‘, written in curly fucking writing with a a fucking exclamation mark.
Why? Why? Why? Why? Why? Why? Why? Why? Why?
I know that people ‘hook’ fish when they catch them, but become ‘hooked’ on these well-prepared, unfrozen fish?
(By the way, that ad runs just near the market in Camden, so I have a feeling that the number of people seeing the poster who are already ‘hooked’ on something other than fish could be quite high, making the poster unintentionally funny.)