Try this simple test: watch the YouTube clip below but try to forget it’s for Audi and that it has a big Audi logo on it:
Now try to remember who it’s for.
Impossible, isn’t it?
It took me four goes to notice who was behind it, and that was in a cinema, where there is nothing else to do.
It could be for a million things. When it starts I always think it’s another boring manifesto ad for a mobile phone company, or internet service provider, or bank.
Then it turns out to be a boring manifesto ad for something else.
But I can’t remember what.