Month: October 2013

Woke up this morning closed in on all sides, nothing doing. I feel resistance as I open my eyes. Someone’s fooling, I’ve found a way to break through this cellophane weekend

Dilbert artist’s success advice.

Small boy=Jack Nicholson (thanks, B):

Working in ad agency=being a human centipede (thanks, A).

Funeral selfies (thanks, A).

Composites of literary characters.

Penis church (thanks, J).

3rd pic in this attempt to sell a home is somewhat questionable (thanks, N).

Music procrastination a-go-go (thanks, C).

David Attenborough vs Miley Cyrus:

And… (thanks, L. By the way, the eagle-brained amongst you will note that this is a picture. Yes, I can finally post still images again. Thanks, A):

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So fuck it, here’s another one (thanks, C):

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Linkedin

I just joined Linkedin.

I know! It’s like 2007!

I joined because a colleague kept telling me that he was trying to reach 500 connections, at which point your profile just says ‘500+ connections’. That could mean a million, but more likely means 501.

So I thought I’d see how easy/difficult that is.

Before then I’d always pooh-poohed LI because if I thought of it at all, I thought it was the businessman’s networking site.

It could still be that, but I seem to have found a lot of non-businessman friends on it.

So what now?

Do you use it a lot? How do you do so? Is it helpful to you? Or is it just a load of old crap?

Please let me know…



Talking about a revolution

Here’s an entertaining and interesting interview with Russell Brand that was doing the interweb rounds last week:

And here’s the capacious essay which expands upon these thoughts.

I have a great deal of admiration for Mr. B. I’ve seen him do stand-up three times in the last year and he’s always been very intelligent and articulate (I think he’s on tour now if you want to find out for yourself). I even liked Get Him To The Greek.

But this isn’t about him.

It’s about us.

Here’s how I see the world:

We’re ruining it to the point where it’s going to be uninhabitable. Whether physically, through the consequences of environmental damage, or in terms of quality of life, where the iniquities of privilege are detroying the existences of the vast majority of the people on Earth.

I also feel either powerless or apathetic about how to improve that.

Even though I think about it every single day – are we just heading for a version of The Road, or waiting to drown much of the planet in rising sea levels, or pissing people off so much that at some point they (we?) will rise up and lead us (them?) into martial oblivion – I can’t quite stir myself to make a difference (aside from writing this post and hoping it will do some good, but simultaneously believing it will do no such thing).

I read about the rich screwing the poor every day, but I do it on one of my iPads from the bedroom of my Primrose Hill flat next to a wardrobe full of Prada clothes. I’m definitely part of the problem, which might be why I don’t want to do anything about it, but it doesn’t seem like there’s a great deal of enthusiasm from the rest of society. I’d happily reduce my wages to increase those of somebody else, but only if we all do it. Selfishly I don’t see why I should knock my salary down to the average if someone else is going to continue earning £1m a year.

And obviously that attitude will never help anything. Sorry about that.

But what will cure the world? What will reverse the damage? What will save us?

I suppose I’ll just continue to think none of it really applies to me until it’s right there in front of my face and I have to confront the fact that my grandchildren will grow up in an unliveable Hades that used to be a green and pleasant land with plenty for all. Or maybe, just maybe, I’ll do something to stop the snowball rolling down the hill…

Or maybe you will.

If you’re still wondering about what it all means, have a listen to Mr. Sagan:

Some Brand analysis.

Gawker’s take on it.

Interesting development.

Evolve Society’s take on it.

For and against voting.

Daily Mail unhappy about this.

Daily Mirror ditto.



Spot the difference

The Audi ad from a few years ago (famous, won awards, pretty sure it’s in The Book etc.):

The new Honda ad:



I guess they think that I’m not good enough for you. I can tell the way they act and their weekend*

The strangely hypnotic local news announcements of Mike Myers’ impending baby (thanks, V):

I can’t really explain this but I laughed a lot (thanks, J):

The most ridiculous Yugoslav album covers of all time (thanks, D).

Brilliant drug advice (thanks, J):

Design jargon bullshit (thanks, D).

Erotic pictures of Hitler and Eastenders people (thanks, J).

Inadvertently dirty animation (thanks, J).

Grayson Perry’s wonderful Reith lecture (thanks, J).

What different countries lead the world in (thanks, M).

Odd footy endorsements.

Brilliant photo recreations (thanks, J).

Amazing pictures of dogs shaking their jowls (thanks, C).

Goes well with the random shit from earlier in the week: how to toilet train your toddler (thanks, J):

Butthoven’s 5th (thanks, J):

 

 

 

 

 

 

*Colonel Abrams’ version, not BOC.



Idea vs execution

If you had to go for the supremacy of one, which would you choose?

Would you rather have a great idea poorly executed or a dismal idea brilliantly executed?

For me it’s the latter every time.

I’ve written before about how there are plenty of idea-less ads that have turned out to be absolutely brilliant (e.g.: Whassssuuupp, Can I Kick It?, almost any headline-visual-body copy press ad…), but if a dismal execution has been applied to a great idea the result is always poor.

How many times have you read a script that doesn’t look like much, only to see its flawless execution elevate it to the greats? That’s where the good stuff happens. The idea is only the very beginning of what is usually a very long process of collaboration. Look what a great typographer, photographer, DOP or director can add to something so-so (as far as Jonathan Glazer is concerned, you need to allow a third of the ad’s creation to happen at the shoot so that the unexpected moments of genius can be allowed space to shine).

Of course, greatness most often occurs when idea and execution are both at the top of their game, but all the great planning, dialogue and conceptual nuance can come to naught if the execution is shite.

I watched a documentary on Sir John of Hegarty the other day. He told a story about this ad:

On the surface a great idea that would have worked brilliantly in the 80s Levi’s campaign. But when Sir H first saw the cut he was aghast: the music was poor and it deflated the whole thing. He was crushed at the utter failure and fell into a huge panic about what to do next. Then they changed the music and a classic was born. 1-0 to execution.

The same thing happened with Sony Paint, where a crappy intial track was swapped for a music-less version, which then won best ad at the BTAAs. When it came out I recall Graham Fink writing in Private View about music being 50% of the final ad’s success. If that’s the case then the idea can only responsible for less (much less) than half the quality of the finished film.

Execution: it’s not just there for the nasty things in life.



Creativity, creative leadership, workability… stuff like that.

A sort of roundtable-type chat amongst some top US CDs.

There’s an interesting point made around the 16:00 mark where one of them says that the biggest jump is from CD to ECD (or the equivalent; in the UK can more like the jump from senior or ACD to proper hiring-and-firing CD). That’s where you really change from from being on the pitch to managing from the sidelines; enabling the people in your department to be brilliant at the hands-on part of the work instead of doing that yourself.

That’s definitely true. It’s where the essence of the job shifts the most. Your job, and where you draw your satisfaction from, is the advancement of the people in your department. Until you have no interest in getting the credit for yourself, you can’t really CD/ECD, otherwise the friction will get in the way of the work, the dynamic and the motivation of your staff.

I remember when I first CDed I hadn’t yet got that out of my system, so when I contributed (a decent amount) to the work of my teams I felt the need to be credited for that. Overal that worked out fine, but my partner and I fretted over it for ages and I’d really rather not have gone through it. The team left not long afterwards, and although I don’t think my want/need to have credit was the reason, I don’t think it helped.

The point made around 26:30 also makes a lot of sense. It’s not what you said, or how you said it; it’s about how you make people feel. It’s the soft stuff.

But for me it comes down to one word: workability. That covers a lot of stuff, but at the end of the day it’s about what you have to do to achieve your goals. Is the action you are taking in service of that goal? That question can include morale, happiness and satisfaction as much as it does quality of output. By definition it all makes a difference, so you have to take it all into account. Thrashing your teams to the point of misery might help you get a short burst of good work, but it might compromise the long term quality by reducing future motivation or the inclination to put forth future effort. Prizing ‘creativity’ over the overall needs of the agency, that might be unrelated to that specific goal, could also compromise the overall workability.

Of course, there are no set rules for what route or practice will increase the workability, and working that out that, as much as anything, is the job.



Ad of the year

(thanks, J.)

UPDATE: this just appeared in the comments section, but I wouldn’t want you to miss it.



Directors and creative directors

On Friday I went to see Ralph Fiennes being interviewed for the London Film Festival.

He seemed quite remarkably lovely, but that aside, he had a few words about the differences between working with Steven Spielberg and Anthony Minghella, both of whom directed him to Oscar nominations.

The former was a very vocal director and was often very hands on. The film he directed Fiennes in (Schindler’s List) involved the portrayal of a sadistic concentration camp guard. If you watch the performance it’s full of odd little tics and quirks, which you might have thought were down to Fiennes’s interpretation (the one mentioned particularly was a shot of Fiennes holding a rifle across his shoulders and using that pose to stretch in the morning). They were actually Spielberg’s suggestions. He would keep the camera rolling and bark orders at Fiennes to look a certain way or make a certain movement. Then he cut these quirky asides together to create a really nuanced and disturbing portrait. In effect Spielberg was giving Fiennes line reads and they made the ‘performance’ much better.

Minghella, on the other hand, was a little different: he would allow Fiennes to give his own performance then, if required, take him aside and speak to him out of the earshot of others to gently suggest other ways of conveying the character (of Count Laszlo de Almásy in The English Patient). He too would give Fiennes line reads, but only after seeing the actor’s attempt at the performance.

I mention these differing styles as an illustration of the adage that there is more than one way to successfully skin a cat, but also to apply that adage to the dark art of trying to elicit a performance from someone. It’s a tricky old game: you could be like Arsène Wenger and refuse to change your style no matter to whom you are attempting to apply it to; or you could be like 98% of other managers and adapt yourself somewhat to the different demands of the object of your potential influence. You could try smarmy charm, like David Frost; or withering disdain, like Simon Cowell. You could be passively-aggressively slightly crazy, like Tony Kaye; or a calm monument of steady assurance, like David Abbott.

I’ve had CDs who have been barky and angry; I’ve had CDs who have been calm and measured. Some have let me find my own ways of improving an ad; others have suggested their own solutions (which are then quite hard to avoid using); some have had very high standards; some have not given much of a toss. Some have been pally; others intimidating.

Tomorrow I’m going to post a roundtable discussion between five US ECDs where this very question comes up, but I’d also be interested to know your perspective on this matter, whether as a CD or as someone who works for a CD. Does a single method lead to the best results? Or are there many solutions that depend on the people and situations involved?

Answers in the comments section.



In this world of villains do you see the crime? Is a superhero waiting at the edge of the weekend?

Ikea or Death (thanks, C).

Brides throwing cats (thanks, V).

Game Of Thrones Bad Lip Read (very funny; thanks, T):

Very funny, insane, crazy, brilliant comedy routine (very NSFW):

Russell Brand entertainingly interviews a couple of homophobic men (thanks, J):

Animals hiding in the London Underground (thanks, G).

The man who shrunk his home town (thanks, J).

10 life lessons to unlearn (thanks, L).

15th Century Flemish portraits recreated in an airplane lavatory (thanks, M).

Disney’s latest movie pitch (thanks, J):

Every outfit Walter White has ever worn in Breaking Bad (thanks, Y).

Porn comments on Instagram pics (NSFW; thanks, J).

Anti-trumpeter rant (thanks, J):