The Audi ad from a few years ago (famous, won awards, pretty sure it’s in The Book etc.):
The new Honda ad:
Shame really. Honda have done such good work over the years.
This is a pretty poor effort for any car ad, never mind Honda.
It’s the way its been going though.
Awful ad. Feels like 1980s.
CHRIS PALMER??? Wow.
Doing an ad that feels 80’s is not necessarily a bad thing. The average 80’s awards show felt like a more creative arena than the current affairs.
Is it better than most ads on the box at the moment, you bet it is (I’m not just saying that because I taught Chris everything he knows btw).
The sadness comes not from this particular ad, but the pan European-ised blancmange that Honda have embraced. I work on a pan European car account who has nothing to say and wants to say it in the safest most inoffensive way possible. Honda used to stand for something. Ideas are great, impossible is an illusion, go somewhere amazing – these are the strategies of a committee intent on saying nothing to everyone. Whether this ad is like Audi is irrelevant compared to the tragedy (in advertising terms) of a once relevant brand making ads like this.
What’s with all the illusion?
It’s about as creative as a pun, but maybe with less meaning.
I think they are different enough. One is based on the brilliance of Escher and the other is based on popular forced perspective art and they both make a different point at the end. Neither one has an original thought in it. But at least they are taking all the unoriginal thoughts from different sources.
I really like it. Surprised it’s getting so much grief.
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