Here’s a new Sony ad:
Ah… that takes me back…
Ads with massive pillow fights, or water pistol fights, or entire towns covered in foam or paint or whatever.
Seems a long time ago.
But this ad makes me realise I really don’t miss those days.
Which got me thinking: have I moved on, or have we?
Do these big, costly wankathons belong to a bygone era, or is that just a particularly unimaginative one?
Could we handle more ads with colossal budgets if they were attached to decent ideas, or would it be like the richness overload of a foie gras wagyu stilton burger after a year of living on dry toast? Could we really appreciate the kind of ostentatious vulgarity that makes us look down on oligarchs?
And will we ever find out?