Newky Brown subverting the Superbowl profligacy And the old ‘we couldn’t afford to make a big ad’ cliche in a rather enjoyable way

Size without size, but also with size.

Clever, well-written, funny.

I hope the public will enjoy the animatic pisstake as much as we all will.

Comments 7

  1. steakandcheese wrote:

    Loved the first one. Second one not so much.

    Posted 23 Jan 2014 at 4:04 pm
  2. vinny warren wrote:

    not sure why but they seem to aim all the Newcastle ads at ad folks. awards? And I cringe every time I see that “no bollocks” line. some things simply will never translate into American. and I don’t want yanks mangling bollocks. please no!

    Posted 23 Jan 2014 at 5:14 pm
  3. Alvanta wrote:

    this will go totally unnoticed by Joe Public.

    but ad industry will wank over it like crazy.

    Posted 23 Jan 2014 at 9:28 pm
  4. Guy wrote:

    I can never forgive Heineken for what they’ve done to the heritage of this wonderful beer I used to know, and love, as my own hometown-brew.

    It’s not even brewed in Newcastle anymore! It’s brewed in the same place they make John Smith’s (who, funnily enough, they’ve ripped their campaign idea from)!

    I’m so livid, I’ve even started using exclamation marks!

    Posted 23 Jan 2014 at 9:45 pm
  5. bruce wrote:

    i think it deserves best of show because it’s droga 5… i mean because it’s a brave piece of communication.

    Posted 24 Jan 2014 at 12:38 pm
  6. Sell! Sell! wrote:

    I always thought ‘meh’ was a pretty rubbish bit of critique. Until now.

    Posted 24 Jan 2014 at 3:11 pm
  7. Elias wrote:

    I’m with SellSell on this one.


    Posted 27 Jan 2014 at 2:17 pm

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