truth! i briefly worked at a social media agency and it was the most pandering experience i’ve ever had.
“so what ideas do you have?”
“let’s partner with an infuencer. get him to use X.”
“what’s the idea?”
“that is the idea. all his followers will see that he uses it and will want to use it also.”
“that’s not an idea.”
“you don’t get it, it’s social media. it’s not old-school (like you).”
“ok, let’s do a product endorsement deal w/a d list celebrity. ok, young moron. we’ll do that.”
That new Sonos campaign “you’re better than this” is currently haunting me. I am goddamit!
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