Remember when Extinction Rebellion brought London to a standstill?
Or sprayed fake blood on the Treasury Building?
Or organised a die-in in New York?
According the ‘About’ section of their website, ‘Extinction Rebellion is an international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse’.
So why is their latest ad so at odds with this brand of bravery and blood?
It’s the usual plinky music, softly-softly, don’t-scare-the-horses climate change ‘ad’ that will preach to the choir while giving them no specific action to take.
It has taken talent, time and money to produce something will make very little difference to anything, even with the Whoopi Goldberg VO.
Where’s the piss and vinegar? Where’s the fire in the belly? Where’s the block-Oxford-Circus-with-a-boat never-say-die attitude?
Because that’s what that’s what got us to sit up and take notice, and that’s what might actually make a difference to this issue.
Either they’re making a weird, twisty double bluff, or something’s cut them off at the knees.
I hope it’s the former…