New Anti-Cannabis Ad.

It reminds me of those ads from a few years ago where everyone wore a T-shirt to show what they’re supposed to personify, eg:

The Supernoodles ad was brilliant, but the technique reached its elastic limit pretty quickly as a fallback for slack creatives who wanted to communicate some vaguely complicated stuff with a quirky analogy. There were hundreds of the bloody things (I did a couple) and they all bore unfavourable comparison with the very best.

The same agency resurrecting the technique 8 years later doesn’t exactly thrill me.