BMW’s Up For Pitch

For the first time in 29 years.

Can someone explain what’s going on there?

BMW does excellent, award-winning, brand-building brilliance through WCRS for 30 years, then this festering abortion is foisted on us by another agency in TEXAS:

…and suddenly WCRS have to fight for the account.

What’s that like? That’s like a loving and faithful husband who does nothing but good, surprising and interesting things for his relationship, helping both himself and his wife to grow better together. Then, after about thirty years, the wife runs off with Fred FUCKING West, who writes ‘WIFE SUCKS SHIT’ in human excrement on a billboard, and far from it being an experience that makes her see the error of her ways, she makes the husband beg to take her back.

Something not quite right there.