I have to say this is a really interesting story.
An agency wanted to make an amazing ad, so they got Walter Campbell and Jonathan Glazer to come up with this giant, balls-out grenade of a spot – for a chocolate bar – and it lost them the account.
I think it’s insane, incendiary and incredible.
Have you ever seen an ad like that?
Hats off to Saatchis for getting it made.
Hats on to Cadbury’s for replacing it with this load of shit: