HoF: 1998
Here are 1998’s Hall of Famers:
Other greats from the same year: Supernoodles ‘Baby’, and ‘Wasted Away’, Scalextric ‘Birth’, Yellow Pages ‘Burglary’ and I couldn’t find Lego ‘Box’, BT ‘When you’re on a lampost’, Lynx ‘The one where the two people are standing next to each other on the tube’ or Sony ‘The one where the donut sign falls down’ online. Sorry about that.
Those of us who were around at the time might recall that this was a year when people complained about the dominance of the US, with their quite violent ads being given an unfair advantage through laxer BACC-type regulations, and by the fact that no one had seen them before and therefore their humour was fresher on the day.
But as you can see, the UK produced some real crackers that stand the test of time quite brilliantly.
OK, OK, maybe all the great ones weren’t
done in the 60s and 70s.
Ciaran
‘Double Life’ made me want to get into advertising in the first place.
last orders is one of my favourite commercials of all time,
its true, true class.
I’ve never seen an Italian drink Guinness
The Swimmer is amazing, so much happens in that 1 min 32 seconds, a whole story. If you told that story to someone you could probably embellish it and take an hour, it just captures your imagination.
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I have never seen an Italian drink Guinness either.
yellow pages “burglary”. what a great twist. just talking about it the other day.
i have to question the strength of the Double Life ending: ‘at least i can say i have lived.’ Great ad, but to me, playing computers is not living. It is other enjoyable things but ‘living’ it is not.
The Yellow Pages ad I personally most recall, is the one with the scrathed table and the mostache drawn on the painting. Found it in one on youtube.
ttp://www.youtube.com/watch?v=IcR6AQEbEdY
Now youtube has reminded me of the classic JR Hartley ad, which was made in 1983 according to the publisher on youtube – I guess that would be the most memorable Yellow Pages one would it?
Double Life is a great ad but I agree with it floats. I always preferred Lego ‘Box” from the same year
I think playing games is living.
Well, it’s not even subjective. It IS living.
And that is the insight.
Great commercials. Double life is massive. It’s the ad that made it ok to be gamer.
is watching tv living? is eating a Mars bar LIVING?
look its a brilliant ad, i just felt the end line was OTT. It could have just said something like ‘In my life I see more than just one life.’
“I have conquered wurrrlds” still does it for me
Double Life is probably still my favourite ad of all time. Many, many great bits but the intense little kid who has ‘conquered worlds…’ is just fantastic. Astonishing. Goosebumps. A great insight about gaming, written and executed to perfection.