Canal+ Bear

Here’s the new ad from the people that brought you this absolute classic:

I like it a lot. Well observed, properly made, funny…

But it reminds me of that ad for Reader’s Digest from about fifteen years ago that was made by the wonderful Lee Goulding (and was it with Chips Hardy, father of film star Tom?). It showed a bin enjoying all your winnings – going on holiday etc. – because that’s where you put your ticket for the RD prize draw. I’m sure Lee and Chips would concede that the production values are a little higher here, and I have a feeling that 2011 French creatives may not have remembered and stolen a UK ad from the nineties, but what the hey… I’m just dumping out my thoughts on the internet like so many pointless turds.