Earlier today I wrote a post about Campaign’s top ten ads of the year.
It was sort of funny, but a bit mean.
Then I watched this and took it down.
Pussy…nothing normally stops you being mean..get it up.. What were the top ten ads anyway? I work in OZ so wouldn’t know
A great post Ben. Mr Kaufman reminds us all that to be true to ourselves is the only way to be original. Sounds like he’s done the Forum. Or really needs to. I’m not sure which.
But when I write “…all of us…” I’m also not sure he means me. Or you. Or anyone who reads your blog. I’m just not sure.
Mr Kaufman is at great pains to separate what he does from marketing. That’s fair enough. His movies don’t sell action figures. (We could have a discussion about the relationship between art and commerce and the fact that his movies get made or at least distributed, by huge corporations and therefore may be considered product in their own right, but now’s not the time.)
As I sit here in my underwear, in a hotel room, one day away from shooting a commercial for a mobile phone network, I am acutely aware that I do marketing.
OK, so it’s not who I am; it’s what I do. So in that case who am I? Haven’t figured that out yet. I’m only 42 after all.
Do I feel bad that my work is marketing? Maybe a little, but as the memory of the video I just watched fades, so will the twinge of self doubt. At least I know that about myself.
However, while I don’t think the main thrust of Mr Kaufman’s speech is aimed at me, there’s a lot I can take from it. So thanks for putting it up there, Ben.
Now, can we have the post that slags off this years’ top ten ads back, please?
Chickening out = cowardly
Admitting to chickening out = brave
Reversing decision as a result of peer pressure = ?
Not giving a shit either way… Priceless.
Anyway, I didn’t save it, so I’ll have to write it all over again. Let’s see how my lunch hour goes…
Just an hour for lunch ben?
Funnies comment all year.
The week before Christmas is the perfect time for a round up of the year.
And as Campaign have printed several of my posts with whatever changes they deemed appropriate, I now present for you their top ten ads of 2011 with their commentary (small alterations made to fit the space):
John Lewis ‘Same Ending As Se7en’: Yep, it’s really good because it’s darn, darn, darn hard to do an ad that makes people cry for the right reasons (as opposed to boring them to tears). Hats off. If that doesn’t win all the top awards next year, we’re Chinamen (we’re not Chinamen).
Stella ‘Apartomatic’: The latest in the series of Stella ads that makes people miss the old Stella ads. We heard a rumour that Wes Anderson said he’d be co-directing it with Roman Coppola but then rarely turned up for the shoot. A bit like Robin Van Persie promising to co-play with the Campaign five-a-side team then fucking off down the pub. So it’s another one of Mother’s disappointing Stella ads, but the thing is our tongues can’t get enough of Mother’s orifi, so we also gave Stella Advertiser of the Year. And if you think that’s the end of our Mother bottom-love, you are of course wrong.
Cravendale ‘Cats With Thumbs’: Another year, another good, yet inexplicably fawned-over, ad with cats in it.
Pot Noodle, ‘WAG’: Mother at its comedic best. And if that’s not damning the place with faint praise, we don’t know what is.
Barnardos ‘Life Story’: Good one this. A couple of the performances are quite poor (guy one and guy two), but overall, it’a cracker. Thank god, because it gives us a good, credible opportunity to start smooching up to our other favourite agency.
Weetabix ‘Fuel For Big Days’: Do you think we’ll get away with putting this in the top ten of the year? Hmmm… It’s really dismally sexist, and the strategy is as old as dirt, but maybe people will think it’s the one with the girl and the teddy bears, which still ain’t great, but at least it’s memorable.
Yeo Valley ‘Boy Band’: Yes, it wasn’t as good as that one from last year, but as you might have noticed by now, this year has been so awful that you could pretty much put anything at this end of the list and no one would complain.
Thomson ‘Quality Time’: Nice. Beautifully shot, well-observed. Better than Weetabix, but not done by BBH.
Wall’s ‘Thank You, Kitchen’: Proper good. Funny. Sausages are hard to do, but these are top. Funnier than Pot Noodle, but not done by Mother.
Lucozade ‘Yes’. Almost good enough to balance out the one with everyone skating around on Venice Beach. Quite an achievement.
How did you do that?
It was still saved on my google reader preview thing on igoogle.
did he not just leave a tab open so it was just there to copy and paste in?
Way too hi-tech for me.
very, very, very good talk/character/person.
could it be the movie he didnt want to mention is melancholia? i dont know why and havent even seen it yet, but for some reason… (i.e. reviews).
anyway, i saw a tv-spot for mission impossible on hulu recently. and it looked like a trailer to a new bmw commercial. bmw first thing you see, tom cruise meddling about (probably inolving a bmw? i forgot. actually i dont even remember tom cruise. but hes in there isnt he), bmw.
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