Lurpak ads are still really rather good, aren’t they?
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http://www.youtube.com/watch?feature=player_embedded&v=MspN-CBOTaw#!
Still brilliantly shot, well written and inspiring.
Which is odd when you think that essentially they’re kind of the same as each other.
UPDATE: My wife’s in this one. Small world and all that.
who said green things are boring?
I bet the word ‘celebrate’ was on the briefing document.
Love it. That red cabbage being sliced up is a clincher.
Well done WK.
How do you end with “Update: My wife’s in this?”
Thus?
You watch the ad, you watch it again. You decide you like it and you post it on IFIABWC.
Then Mrs Kay reads the blog and says “Hey, did you see ME in that ad?”
And, laughing, you reply “No, should I have done?”
And then you watch it again and say “Oh shit yeah, so you are love, I never noticed that. Soz.”
Then you go back to your dashboard and update the post.
That’s how it plays out in my head, anyway.
@Mister Gash.
That’s the point where you realise it’s not just a decent ad, but a really fucking excellent one.
The music doesn’t really float my boat, but there’s no denying the idea and execution are sublime.
Anonymouse: not exactly. I thought she was in it, but posted it as I awaited the confirmation text message. Got message, updated.
I needed the confirmation because, as you’ll see if you check the ad around 28″, her face is somewhat distorted as she looks through curved glass.
Either way. Appropriating Tom Waits is a great idea. Borrowed interest…but good old fashioned ORIGINAL borrowed interest.
Great really. Doubt it looked that good on paper. but that’s what good CDs/Account Handling are for I guess. We had Lurpak at DDB. The ads were shocking. We were so, so pleased when it went to W&K. See? Creatives are fuckwit cuntwipes sometimes. Now we’re all fired…
I wonder how much credit should go to the team and how much to the director. I could see how this script could have ended up a total dud.
Dunno, I think the pictures are incredible. I find the VO a bit lame.
Dougal was never going to deliver a dud.
Credit the team / agency / client for giving him the latitude to bring it alive.
Credit Mr Wilson for spotting the potential. And crafting it within an inch of its life.
Would that everyone in the business cared even half as much.
Sorry for any confusion, my wife now tells me she’s at 8-11″. Even harder to see.
Even funnier. So that’s someone else’s wife you thought was yours?
Tee hee
I asked her who she was and she said that one, then she changed her mind.
It might even be a bloke. That’s EVEN funnier.
FUCKING. BORING. AD. FOR. BUTTER.
Who wants to watch fucking vegetables being cut up to the soundtrack of some gruff american cunt.
Bring back the little man with the trumpet and Penelope Keith VO’ing.
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