And now, a good VW ad

http://www.youtube.com/watch?v=SjnOjICjkZg&feature=youtu.be&fb_source=message

(Interest declared: this was done by my friends Christian and Andy. Non-interest declared: it was directed by Ivan Zacharias, whom I’ve never met).

It’s a proper ad with a… wait for it… an idea. And some thought and care and intelligence. Fine craft too.

UPDATE: this link might have been removed. If so, find the ad here.