Another fine ad that uses the internet to better effect than it could use TV*

I laughed out loud at the sellotape and machete bit.

And I know we say this many, many times, but look how brilliantly American ads get all the product crap in AND amuse you at the same time. It ain’t easy, but it’s clearly possible.

*That post title’s a bit inelegant. Sorry about that. I’ve got to rush off to a meeting.