Campaign is rather samey
For several months now I have noticed that Campaign’s front page headline is essentially the same story: an account is up for pitch/being reviewed:
Here is a selection since June:
As I say in the video, that must be for one of the following reasons:
1. Nothing interesting is happening in advertising beyond these pitches. Possible, but surely someone has started up an agency in this time. When did 101 start? What’s Beta doing now? What about when Farah Ramzen left AMV? Wasn’t that a big enough story for the front page?
2. Campaign doesn’t consider anything but account moves to be significant enough for the front page. Maybe. I mean, it is a really awful, lazy, dull, unambitious, craven excuse for a magazine. It’s just possible that they can’t be bothered to do anything other than regurgitate press releases.
One of the two.
Ben, please show the tits on page 3
Hello Ben. Would you be interested in some voice over work?
Yeah. Claire Beale’s better half (and that really isn’t difficult)is behind Propeller PR http://www.propellergroup.com/work/clients/
and it’s funny how all those agencies feature so much more prominently than you’d expect them to do.
Campaign’s done nothing but hold the UK industry back for the past quarter of a century. I wish it would shut.
(SFX: tumbleweed)
Ben, do you feel like Gary Cooper in High Noon, at the end of the first reel?
In Oz they have three industry magazines (Adnews, B&T and Campaign Brief) in an industry that’s probably a tenth of the size of the UK’s.
Maybe ‘Campaign’ is dull because it has no competition?…or because it’s just plain ol’ lazy?
Ben are you available for voice over work? Or is it a conflict of interest with your current employer?
It has nothing of interest to me… i think maybe they should stir stuff up, create debate, have more of an opinion, its like teletext right now, dated and boring.
What about Rapier going under – Heard the bookies have closed the book on the content of tomorrows front page.
Awesome VO skills, Ben.
Thanks for all the VO compliments. I’m going to assume they’re genuine.
Dave, I don’t understand the High Noon thing. Haven’t seen it in about 20 years.
There’s Douwe Egberts up for review. That’ll be front page as it’s FOUR MILLION POUNDS! And what’s this about Rupert Howell leaving Y+R? Chrissie Barker reveals all.
…if Campaign was better in the past what era are we talking about?
What was the significant difference?
I vaguely remember a series of features that showcased star creatives and their exotic cars……happy days.
ps…..has anyone got a collection of ancient Campaigns so we can do a compare and contrast?
pps…..if anyone wants to have a go at mocking up a better alternative please get in touch.
…good headline in Campaign today.
here’s a few random covers from 1985 – 2007 we had kicking around. Not picked for any reason, just the first few I grabbed.
70p in 1985.
http://img13.imageshack.us/img13/5593/campaignssm.jpg
Today’s headline about TBWA could easily have been from one of those ancient issues of Campaign
The old editor, Bernard Barnett used to compare agencies on various criteria. One week he genuinely featured agency lifts. I don’t know if he ever did khazi’s- I’m sure Lowe Howard Spink would have walked it.
I’m abroad. What’s happening in the new Campaign?
‘Angry Boase repels gallic suitor Boulet’ is a hell of a headline, Markdhm.
As is ‘AIDS: TBWA to get COI ad call’.
That could be interpreted in many different ways.
@markdhm – I Like the SIMONS CHIEFS SEEK £2M PAYOUT headline…….if I recall correctly I got £275 3s 6d and £20 in Luncheon Vouchers (we used to have the account).
@ben – Sean (Doyle) and Walter (Campbell) going to TBWA is quite big news! x
It is indeed…
Trust me to do this post (I’d been thinking about it for months) on the week they finally do an interesting story.
Fuck you, sod’s law.
I bet Ed Morris turns up at TBWA too