For several months now I have noticed that Campaign’s front page headline is essentially the same story: an account is up for pitch/being reviewed:
Here is a selection since June:
As I say in the video, that must be for one of the following reasons:
1. Nothing interesting is happening in advertising beyond these pitches. Possible, but surely someone has started up an agency in this time. When did 101 start? What’s Beta doing now? What about when Farah Ramzen left AMV? Wasn’t that a big enough story for the front page?
2. Campaign doesn’t consider anything but account moves to be significant enough for the front page. Maybe. I mean, it is a really awful, lazy, dull, unambitious, craven excuse for a magazine. It’s just possible that they can’t be bothered to do anything other than regurgitate press releases.
One of the two.