The way I use social media has changed
I’ve noticed a few changes in my use of social media/email over the last few years.
1. As my use of Twitter has increased to become my default choice of social media my use of Facebook has receded: it used to be the place where I really would communicate with my friends, quickly forgetting about the 100 or so random acquaintances I’d collected over the years who either no longer used the site or didn’t update their statuses enough for me to remember they were there. Then, as the number of ‘friends’ grew, I became more reticent about what I chose to put out there on my status/comments. This soon became a snowball that strangely rolled up and down a hill simultaneously: on the one hand I began to collect more ‘friends’ because I had depersonalised it to the point where I felt I could include more people in the smaller version of me, while on the other, I updated even less because I felt there was less I could share that would be appropriate for all my new ‘friends’. I still check Facebook regularly, but I’m much less keen to post anything more than skin deep. (By the way, I do realise that this is why the circles on Google Plus are such a good idea, however, there aren’t enough people on there, so it’s a great concept that’s going to waste. Let’s all kill Facebook and use Google Plus instead. Ready? Go!)
2. I don’t feel the same inhibition about Twitter. Ironically, there are so many more people who follow me on Twitter than Facebook that I have no real concept of them all and consequently I’m not so careful about what I Tweet. I suppose it’s a far higher proportion of strangers, so it doesn’t feel like it’s hitting anyone with significance. My mum and brother and wife are on FB but not Twitter. My dad uses both enough that I know he’ll read everything I write on each site, although that doesn’t stop me using the word ‘cunt’ on a regular basis. So Twitter feels like a big anonymous cloud while Facebook is lots of people that I actually know, including my boss, work colleagues, aunty from Scotland and many random people I’ve picked up along the way but would never be rude enough to de-friend. Come to think of it, I don’t think I’ve de-friended anyone. Have you?
3. My writing changes depending on which medium I use. That probably goes without saying, but the big thing I’ve noticed is my great and unexpected kindness towards exclamation marks. I used to loathe them, using them only ironically, and even then reluctantly. But now, as I notice the limitations of the typewritten word in the personal message, I find myself using them more and more to give an idea of my tone of voice. That should be clear from what I’ve written, but in an age of all-pervasive irony it isn’t as unequivocal as I’d like, and I can’t quite bring myself to use the emoticon as much as others do (which is why I write ‘smiley face made of punctuation’ despite the strain it puts on the Twitter character count). But as computer-written messages proliferate, I do recognise the need for nuance in my communications, and one of the ways to achieve it is through grammar. Yes, the exclamation mark looks like a sledgehammer, but used in the right way it can become less offensive.
4. My blogging has calmed a little in both style and content. Despite yesterday’s post I find myself ranting much less than when I started. This may be for several reasons: I have covered most of the topics of advertising at least once, which means I now find myself writing about other stuff that I’m interested in so that I can get a bit of feedback that opens the subject up for me. That means less ranting because I’m coming from a more inquisitive standpoint; I’m also getting older, and I have kids, which means that I’m a bit more mellow than I used to be; and the advertising scene has changed. It feels that to some extent it has regressed and become less intense, so it’s harder to give a shit when no one else does.
I’ve tried Google Plus/Instagram/Pinterest, but haven’t found that I’ve really taken to them. Maybe the first one is too unpopular and the other two are too picture-based. I love looking at other people’s but don’t feel inclined to contribute myself.
Has your use of Social Media changed? Where does it feel like it’s heading? And do you give a toss?
Twitter, Instagram, Facebook in that order. Twitter more for personal interests and made some great contacts through it. Tried Google+ but it just looks too much like FB and can’t be arsed with the circles thing.
I don’t use any social media. I have enough friends. In my opinion (so not to be taken seriously) people who use social media are bellends.
Many consider me to be a bellend so that balances it out quite nicely.
have you seen my new movie yet?
that might put you in a ranty writey mood.
Ben , one notice, You can actually group your friends in fb as well just like google+. so you can choose to post to the group you would like.
I did notice that was possible, I just can’t be fucked to do it.
as an unfamous person, i couldn’t be arsed with twitter: normies don’t follow normies. i’d rather use the newsfeed in facebook. altho i have noticed that fear increase as friends increase, well pointed out. nonetheless, facebook likes are an excellent function which twitter lacks; post on facebook and at least you can tell how shit your post was. plus, facebook has better photo posting options. intrigued by the new hotmail, it might be a dark horse. less clutter all round, everything in one place. but still, email, so 90’s.
Twitter and Facebook. Twitter more for consuming content and Facebook for communicating. I’ve closed down all my accounts on other sites as they were pretty mush redundant.
London agency world seems a bit fragmented over the last year/eighteen months. A bit like the social media world. Feels like there’s going to be a big shake-up soon, but no ones quite sure what it’ll consist of.
I think the same is happening with me on Facebook since I’ve passed the Dunbar’s number of 150 friends… it is harder for me to communicate with them – also there are a lot more ads, and things called Trending articles (I don’t know do you have them in UK) they spam directly on your wall – AND YOU CAN’T REMOVE THEM.
I have Twitter only because I’m in advertising – the digital people made me do it after 3 months of constant murmur. Instagram is huge with ad people too – if you don’t have an account, an iPhone, and white sunglasses you basically can’t work in advertising… I have none of these so I feel loser all the time
Do you use Skype? Is that social media, kind of?
Anyway I think it’s handy for speaking to the parents and putting the kids in front of them.
Do you think agencies should make more use of Skype?
i’m addicted to twitter, FB and instagram in the same way i used to be addicted to smoking. And for similar reasons. you get a little burst of energy everytime you do it. the thing that’s lost out over the years for me is blogs. I used to check out tons of them but now it’s a select reliable few.
I like facebook, maybe I’m not using it right. I use it to invite friends out for a cup of tea and a chat, especially if I’ve never met them before.
Twitter…I’m still trying but I don’t really get it.
…do like Pinterest though..Dave Dye does all the hard work, I just ‘like’ most of his pins.
I joined Twitter because it was ad-y and I mostly tweeted about ad-y stuff. Now I tweet less about ads and more about internet rubbish, which is much more entertaining.
Dave Dye’s Pinterest boards are a thing of beauty. Everyone follow them.
I’m not sure Skype is social media. Isn’t it just a free videophone?
_, Usually, I really just ask yourself, just how can people be so moronic? You will discover youngsters at my education who will be my political and intelligent then a idiotic people who voted for him and worship him? This person is corrupting Usa. I usually would like I really could transfer to ANY place apart from this dump! …
FB is ok, oddly addictive, but generally all nonsense. It’s a portal that allows people who without it would have no life or friends. They live their life through FB, sharing everything and that is just a bit sad. And can’t be arsed with all the baby pics to be honest. Makes me depressed.
How’s the hangover?
I have a suspicion that one day we will look back at our willingness to garner flimsy FB ‘friends’ and share all those ‘my life is better than your life’ photos, and think, ‘crikey, I was a bit of a cock back then’.
Wonder what the next big thing will be? FB shares are flatlining even as I put up this rather lame post.
i agree with vinny on the blog thing.
i’m actually holding out for a future where people can say “remember the internet?…”.
but i’m an idiot.
It is curious. #16 has a point. Fb et al was perfect to mop up the hurricane of piss that the proliferation of dorks invariably put out. Whatever happened to opting out?
I would be lying if I said I didn’t like social media.
The ability to just rid myself of shit, excess ideas and light hatreds actually make me a much happier person who carries less baggage.
The problem is all the people I know see the deposits and think that this is who I am. Social Media is the residue of my personality, and the joke is that people think it is my soul.
I basically use social media like those people in the past who used to shout at train stations, or harangue people in pubs.
I’m a lot healthier in myself as a result. Even if few people know who I am any more, also as a result.
I suspect that there are many, many techy people desperately trying to develop a bit of software that allows you hoover everything off your FB account and drop it wholesale onto the ‘whatever next’. Mark Z knows this all too well.
The minute that software is available FB will be a dodo walking.
In the meantime – don’t worry about the share-price. According to its founder FB will turn a profitable corner because of the ads on mobiles. If this happens then Zuckenberg will be a hero. But if it doesn’t…..
facebook is dead to me. since more than three years. it just felt like a giant waste of time. and rather shallow, but thats due to people. and many just are, they dont just appear to be. anyway. the problem i see with fb is that its too much tied to identity, which is not to be confused with personality etc.
i like twitter. just for fun. i dont think social media is as social as the name suggests. or maybe its about what you would like to call social.
as for this big brother stuff. i will not go online giving out my full details and everything so anyone who feels like it could google me. but then, im not running around in the street shouting that stuff at strangers. so why do it online.
i do find blogs, discussions, just thought exchange much more social than most stuff that is going on at ‘social media’. or boring parties.
and i should probably delete a bunch of accounts that i abandoned in the wilderness.
anonymouse, funny you would mention this personality thing. that people think it is your soul, is kind of the point which annoys me and also is the greatest thing about social media.
we all carry identities we created, and which people created: who they think we are because we tried to make them and ourselves believe; what they tried to believe about us and so on.
this might come in conflict with who we acutally are under various conditions, how we behave. which is not unique to social media, but sm puts the individual out there with traces always accessible (like brand shit really, marketing fails, bad customer service etc). you can become paranoid of yourself (hello people doing press clippings and crisis communication). theres two ways to dealing with this. either you go and become self-conscious, try to control your image, become your own product really (which is the part that annoys me, and reminds me of http://www.youtube.com/watch?v=5VnwL4-Ghn0), or you just let go. i dont believe you can just fool around if you are not to some extent anonymous. there might be people who would challenge that, but i do think you need to have some feel of privacy or intimacy — which is odd since the web and search is giving off the complete opposite feel. but if youre anonymous you are just alone with your self. its freedom to some extent. of course, you’re still in this identity building process since you are out there — which means dealing with perceptions, but its under different conditions, for different reasons. it is kind of egalitarian, too. also, anonymity might be that one last chance to proof that ‘content is king’.
I imagine that in 5 years time, nobody will ever need to talk to each other again in person.
Social media is killing off real conversation with real people!!
Ben, have you done a post on how you find the realities of being a CD and managing creative staff?
You said the other day you’ve covered off most topics in advertising. But I think a warts and all look at the realities of going from a creative to CD/ECD would be pretty interesting. And I know you’re keen not to delve too deep into either, but relating it to what went wrong at Lunar and why it’s going right at MAL would be neat.
Is it a case of be careful what you wish for? A lot of CDs I see look like they’ve just walked into a massive clusterfuck and covetously dream of the times when they didn’t get pestered every three minutes by a plethora of planners, suits and creatives.
I’d love to, but I’m bound by commitments to confidentiality on both the end of Lunar and my current job.
I would elaborate in a very small way by saying that for many CDs the job *is* like walking into a giant clusterfuck. For me, the opposite is true.
Is your new job like walking through Stargate and was coming across it very similar in nature?
Ummm… not exactly, but I do enjoy it.
I wonder whether it’s because your agency knows exactly what it is doing, why it exists and what it wants to be. You may also not be an OCD creative who got over-promoted. Or stupid. Or all of the above. Or a bit shit but good in a client presentation. Or overly short with issues.
OMG!!!! (I love saying this in a Glee-like way) I THINK I AM FUCKING RANTING AFTER A BAD DAY ARGUING ABOUT MEDIOCRE WORK THAT NO-ONE, NOT EVER, EVER, EVER, WILL NOTICE OR BOTHER TO POST UP ON THEIR POXY, MOSS-COVERED, CRUMBLY, PISS-STAINED FB WALL.
Jesus, Stargate sounds amazing…
Guess you haven’t come across that kickass egyptian alien yet then?
….for me being a creative director was better than great. It was the best train set a boy could ever be given.
to be honest, I use social media solely because if I don’t have FB app or Twitter strategy in my presentation I end up like ignorant fool with no clue of what’s hot, exciting and worth bragging about to young marketing hotties I want to fuck.
@34 hahahaha! honesty at last.