News reaches me from Australia that McDonald’s is changing its name to Macca’s (its Australian nickname) to celebrate Australia Day.
If you have a look at the link you’ll see that they’re changing everything from the the outside signage to the little badges the staff wear.
I admire the idea, but I admire even more the fact this it’s actually happened.
getting a corporation the size of McDonald’s to mess with its branding is like trying to fix up a friendly between Israel and Palestine. The machinery, the process, the levels of approval… I can only imagine.